Magazine Preview

#1

• Easy and quick to read and see
• Stimulating and interesting
• Familiar layout from issue to issue
• emotionally irresistible
• Worth the investment of money

#2

1. formal
2. formal
3. environmental
4. informal
5. informal
6. formal
7. informal
8. formal
9. formal
10. formal
11. formal
12. formal
13. formal
14. formal
15. formal
16. informal
17. formal

#3

              "Benjamin Lowy’s photograph of Floyd Mayweather wasn’t intended to be a cover; he took this shot for what we call a “technique shot.” Yet when we saw the defending champ demonstrating his famous shoulder roll, we knew it had to be the cover of our Fight Issue, one with profiles and separate covers of Mayweather and his opponent Canelo Alvarez. We decided to go with a bright white background—a rarity for The Magazine—to contrast the fighter’s dark skin, showing off the beads of sweat on his forehead and intense concentration in his eyes. We offer this cover as an athlete who is the embodiment of his craft in a rare moment when boxing rose to the top of the sports conversation."

Floyd Mayweather is communicated demonstrating a shoulder roll, with a bright background to contrast his dark skin.





#4

For image based magazine covers, most of the cover is taken up by a photo.  The photo is supposed to communicate the style of the magazine.  For illustration based magazine covers, most of the cover is taken up by a drawing or illustration.  Not used very often today.  Type based magazine covers are covered mostly in text.  Large text is used to be striking and shocking.  Concept based magazine covers are a mix of the other three styles.  They are supposed to be quick to understand and instantly understandable.

Words and photos both help the reader understand what the magazine as a whole is about.